The greatest expense you’re going to incur in conducting a successful business is your advertising.

You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the “life-blood” of any profitable business. And regardless of where or how you advertise, it’s going to cost you in some form or another.

Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budgets. Of course, when starting from a garage, basement or kitchen table, you can’t quite match their advertising efforts – at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that’s through “P.I.” Advertising.  Read more... (1848 words, estimated 7:24 mins reading time)