Most Facebook fan page or Facebook page owners have put in an incredible amount of work to make their page look nice and attractive. However it’s up to the actual Facebook users to push the ‘like’ button so that this page will get the attention of other Facebook users.
What does it say for a Facebook user to press the Facebook ‘like’ button?

  • ‘Liking’ a page means that this person likes (duh) the page of the brand or the person that made the page. So it is somewhat an expression of affinity. This would be the first step to expanding the relationship with the customer or the fan and a greater amount of interactivity.
Some people will actually go as far as to buy likes for their Facebook page (likes kopen in Dutch, my mother language) but if you understand the nature of Facebook as explained below you will also understand that this may not be necessary.
  • It means more people will be engaged with the Facebook page. According to Facebook users that press the like button are 2.4 times as active on Facebook as the average user and 5.3 times as likely follow links outside of Facebook.
  • The viral nature of Facebook means that whenever a page places an update, picture or video this update is visible to the people that pressed the like button. More often than not, this update includes a part of the text or a preview of the picture or the video. This update will also be seen by the friends of the person that pressed the like button. Facebook tell us that an average Facebook user has about 130 friends.  You can see how a great video might get noticed by an ever expanding group of people. In essence, a Facebook update may go ‘viral’. This means that more people will visit the Facebook page in question as well as visit the website from the update may have come.
  • As in the example above, publicizing a great video or article on Facebook from your website may mean that more people will visit your website as well. Luckily for most (non-technical) website owners Facebook has made it very easy to install a like button on our website so that when people visit our website and find something they might want to share with their family and friends all they have to do is press that little blue button.
  • Finally, getting a like on your Facebook page means that you can advertise more effectively because Facebook keeps track of everyone on Facebook. It (Facebook) knows who pressed the like button, what age they are, if they are in a relationship and many other interesting facts. This means that when you start to advertise on Facebook you will know exactly what type of people to target. This part of your Facebook page is called “Insights” and can be found in the page admin section.

As you can see, having likes on your page is crucial to its success and can mean the difference between a Facebook page that no one sees or page that goes viral. I hope you have enjoyed this article.

Written by Eva Hendriks of Facebook Pagina in the Netherlands.

Almost every organization in every industry utilizes the Television advertising platform. This allows them to get a message about their products and services out to a large amount of people repeatedly. This advertising method has been used successfully for many years and as such it is one of the most widely used advertising methods across the globe.

One way to ramp up the benefit you get from your television advertisement is by having Celebrity Endorsements. This is common to countries all around the world as well. How this works is the organization pays the celebrity for their endorsement as well as may offer them other incentives for their appearance in the ad.

The main reason this is successful even though many people already know that the celebrity may have not used the product is that people look up to these people. Hence they will be more likely to try a product if their favorite celebrity endorses it. Since they emulate these individuals they will want to use products that they possibly have used even if only for once. This is especially true in the beauty and health and fitness industries. For some they may have tried a particular product before and got no results but after trying it the product, then after seeing one or more Celebrity Endorsements they find that they see the results.

For this reason companies want to use Celebrity Endorsements to endorse their products and services. They know that having a famous face on their ad will get more people purchasing from them and thus making their business successful. Since they may even get repeat purchases this makes it worth whatever they have to pay the celebrity to do the endorsement.

The type of celebrity that you see in the advertisement gives you an idea of how much the company spent on their endorsement. Bigger Celebrity Endorsements of course come at higher prices and so may be seen endorsing only a small amount of products. Most companies though will at least try to get a big celebrity to endorse their ad at first then may find someone a little less famous if they find that they cannot afford it.

There are of course two sides to the celebrity endorsement like anything else. It has its positives and its negatives. If consumers see a particular celebrity endorsing a number of products or services they may be apprehensive and may not want to purchase or do business with a company because they think their advertisements are a farce. Then there is also the publicity of their lives; if something negative happens in their lives people will be less inclined to purchase something with their endorsement. This means that companies must be careful as if they don’t choose properly they may get Celebrity Endorsements that only turns out to be an expense for the company. Celebrity Endorsements have it benefits and it has its drawbacks but one thing that is certain is that it is very useful in the beauty and fashion industry. With a good endorsement an organization can get a snowball effect on their sales figures within a short time span.

Important Advice For Using Social Media Marketing

In the 21st century, if you’re still relying on the old ways of marketing, you are going to be left in the dust. Social media marketing is one of the newest ways to market your product or service, but you’ve got to know what you are doing, in order to find success. Here are a few social media marketing tips to make sure you do well.

Facebook

If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.

Keep your Facebook posts regular and consistent. People will look for new content from you when they check in on their Facebook page. If they don’t see it regularly, they’re likely to forget about you quickly. There are many businesses out there who do post regularly and those businesses are getting the attention of consumers. Make your business one of them.

TIP! Whenever you’re having a sale or a special promotion, you should use social media to promote it. You can post on Facebook, Twitter, a blog, and whatever other social networking sites you use and get your sale viewed by hundreds, if not thousands of people.

Keep in mind that the more you constantly update your various social media outlets, the more people that you can potentially constantly remind of your presence. Even if people aren’t initially attracted to your business through Facebook or Twitter, just constantly update your sites with content that is appealing, and you may create a great fan base from this in the long run.

Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they’re more likely to be interested in your business.

Use Facebook to make friends and properly market your company. Make sure you don’t start your page outright as a business ad. People are more likely to be interested in your product or services if you post items and events about your company in a friendly manner that doesn’t make your “friends” feel like you are spamming them. Remember, they may be your future customers, but in the meantime, treat them like friends.

You should always update your Facebook page with a message indicating that you have written a new blog post and a link back to the blog. This will increase traffic to your blog from your friends and generate the possibility that your friends will share your link on their page as well.

TIP! Facebook makes it very easy for your followers to share your content. If someone comments on one of your posts, something will appear in this person’s feed for all their friends to see.

Participate in your Facebook profile. Take notice when someone asks you a question about your company or posts a comment. Answer questions or concerns promptly and engage in conversations with people posting on your profile. This helps customers and friends feel that you take the extra time and care about your company.

Social media marketing is an exciting new method of promoting your business, but you’ve got to have the right techniques in place to be successful. Follow these tips and you’re sure to find that marketing with social media produces positive results that you can measure and profits you can enjoy.

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This entry is part 5 of 5 in the series Attraction Marketing

Now, so as to achieve success with social networking sites like Facebook, entrepreneurs must fully understand the very elements that make the site special and unique. The site is a place for people to socialize and participate in communities. If you want to promote your product, opportunity or service, you need to build a community around it.

Unlike many social sites, Facebook actually embraces the idea that people can use their site to build their businesses. The founder and developers are devoted to providing a positive user experience for everyone on the site, entrepreneurs included.

Measuring the success of your Internet Marketing efforts on Facebook is very straightforward. Everything that you do on the site to establish awareness about your business should be focused around engaging a community.

People want to be given new ideas. They want to meet people with the similar interests. They want to connect with others and form bonds on the site. If you are going to leverage Facebook for business purposes, this is a point that ought to always be in the forefront of your mind.

The most obvious way to measure the success of your plan of action is to look at the level of participation on your Facebook Page. There is a great built-in feature called Insights which provides detailed statistics on page views, unique views, total interactions, wall posts, discussion topics, Fans, New Fans, Removed Fans, Reviews, Photo Views, Audio Plays, and Video Plays.

You will see right away if there is a problem with your strategy or if it will just take a while to really get people interacting. You will pretty much get out of it what you put in. If you only spend an hour a week, then your success will take time and be tough to measure. Remember, social networking is about socializing. You cannot sensibly expect your Facebook Page to run on autopilot.

You ought to be actively involved with your profile on a constant basis, or contract a Social Media Professional to nurture it for you. There is a learning curve with social network marketing that sadly many network marketers just do not have the time or urge to master. The good news is there are a variety of tools and services to help bypass the curve with ease.

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This entry is part 1 of 5 in the series Attraction Marketing

A preferred network marketing recruiting tool for most people is Facebook.

Facebook is all about networking. It is easy to link up with friends, both old and new and establish different networks of friends depending on the things you have in common with them.

In addition to using Facebook to get in touch with friends, which is what countless people use it for, also you can use it to create specific groups of friends, or to join particular groups or pages that are focused around a particular passion…such as network marketing and the pursuit of success.

Facebook is simple to join and enables members to set up a profile that will shows your friends a complete description of what you are about. One of the aspects of Facebook is the “news feed” that is updated every time one of your friends changes status or does something such as commenting or adding information to their profile. This gives you to keep up with what your friends are dealing with and it shows them as to what you are doing.

To effectively get in touch with other network marketers on Facebook, your smartest choice is to connect with like-minded people through Facebook groups. There are numerous groups on Facebook surrounding this subject. By creating a presence in these groups you allow people the option to get know you and for you to get to know other marketers.

The idea of joining groups on Facebook is to come into contact with other group members. You may learn from them and they could possibly learn from you. A great deal of fantastic ideas and information sharing transpires, and this leads to every participator having additional resources for success. However you ought to go beyond the groups if you want to seriously benefit from networking on Facebook.

Initiate the process of making “friends” with other group members. This can be achieved by going through group list and contacting individual group members to be your Facebook friends. A proven way to accomplish this is to go down the list and basically request each person as your friend. You should send them a message along with your request, which is essential if they don’t already know you. But do not send the exact same message to each person – you will end up blocked for spamming Facebook and risk losing your membership!

As your friend list starts to expand, you will probably want to isolate your friends into lists so you can keep track of them. For instance, you can build a family list. Then you could develop a college friends list, or a church friends list etc., and of course, you will want to build an network marketing friends list. In the long run you will be able to post information on your profile and it will be seen by hundreds of people.

The best part of it is that you have the potential of making new friends each time you add a friend to your list – they all have friends that you will probably want to connect with as well! So you see, networking through Facebook is not difficult to do, and it has the probability for growing your list of connections stupendously!

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