Using search engine optimization techniques is the best way to increase your website popularity on the web. A well optimized site attracts more visitors and gets a higher place in search engines. There are many theories and techniques to increase your SEO Rankings, but not all of them are truly effective.

SEO is very important if you are a webmaster. Search engine optimization involves the preparation, administration and systematization of websites so that once achieved, that website gets a higher position in search engines than other website. 85% of those who visit your website get there through search engines. Don’t be afraid that you have to spend a fortune on SEO. All you have to do is to use some simple but effective techniques.

Keep in mind that there is no magic formula to get a top position in search engines. It’s all about using some simple techniques to increase your SEO rankings.

It is generally accepted by experts that a web page where keywords appear several times in the text will be better placed in search engines than a page where a keyword appears only once. Choosing the right keywords is the most important step in developing a SEO campaign. It determines the e success or failure of the entire process. A too big list of keywords or an incomplete one will work against you.

Add links to your website on other websites considered relevant (e. G. Web directories). Submit your site to Google and other major search engines. Add Sitemap to Google Webmaster Tools. Google Sitemaps uses the sitemap submitted to “learn” the structure of the site. Add your web site to relevant directories such as Open Directory Project and Yahoo.

Try to have a hierarchy of pages and links in text format. Keep in mind that your website should be built for visitors, not for search engines. It’s not indicated to create a different type of content for search engines (“cloaking”). Do not send automated queries to Google.

It is very important to provide relevant information on your website. Use text instead of images to display names, content or links. Google’s crawlers can’t ‘read’ the text inserted in images. Make sure your website doesn’t have “broken links” (links that lead to a page that no longer exists).

Choose a free open-source web browser like Lynux, because it displays information in the same way as most search engine spiders do. This way, your website will have higher chances to be indexed by search engines. Don’t use session IDs, DHTML, Java Script, Flash and other similar technologies, because search engine spiders are unable to read information from website using these programs. Take into account these tips and you’ll substantially increase your Page Rankings.

Page rank is the most important and visible SEO evaluation factor. It is one of Google’s techniques of determining importance of a web page according to popularity and links to other sites. Here are some effective techniques to increase SEO Rankings with Search Engine Optimization