Categorized | Entrepreneurialism

Twitter For Dummies: How Entrepreneurs Use Twitter to Increase Brand Presence!

Twitter has become one of the most powerful social networking tools for entrepreneurs. If you’re using Twitter or planning to jump on the Twitter bandwagon read this before you send another tweet!

5 Ways Entrepreneurs Can Achieve Twitter Rockstar Status:

1. Tweet, Retweet, and respond to Tweets.

“Tweeting” is simply posting a message to your Twitter profile. “Retweeting” is when you repost someone else’s “tweet” by copying the original tweet and pasting it into your update box, (before clicking update add RT @ before the name of originator of the the tweet). Retweeting is like the highest form of flattery on Twitter. Its a way of showing special appreciation for a particular tweet. Most of the time your followers will retweet your retweet, so its a good practice to only retweet really good tweets to increase your credibility!

2. Customize Your Twitter Profile.

The default profile is generic and does not give prospective followers an insight to your brand. Show who you are by personalizing your profile with an interesting custom background and profile photo.

3. Follow to gain followers.

In order to increase your Twitter followers you must proactively follow other Twitter users. Look for like minded people with similar interests because these are the people that are most likely to be interested in your tweets and your brand. Follow them and they will follow you.

4. Tweet thought-provoking, interesting, and compelling information.

Not everyone is interested in what you had for lunch so be thoughtful and creative with your tweets. Twitter followers don’t need blow by blow details of your every day life. Share what you think your followers will care about… That’s right tweet from the heart but always keep your audience in mind when tweeting. Use TwitPic to share photos, “a picture is worth a thousand words.” Twitter only allows 142 characters so a picture is often a great way to get your point across.

5. Acknowledge your follower’s tweets as often as possible and as quickly as possible.

Twitter is a “social networking” site you have to interact and be present in order to establish a real presence. The more active you are on Twitter, the easier to achieve Rock Star status.

Happy Tweeting!


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