Have you ever gotten really excited about an incredible sale, only to get to the store and find you’ve been tricked? That unbelievable sale item is not available, but surprise! There’s another deal, which of course, is going to cost you a lot more money!

It’s called the Bait and Switch game of marketing. We’d like to share a different, more enlightening game, called the Subconscious Bait and Switch! Here’s how it works.

You “BAIT” those hidden memories, thoughts, and feelings – at a time when you are not emotionally attached to them – when you can evaluate them objectively and dispassionately – like after some meditation time at Headquarters, or when you are doing some journaling. You “Bait” your subconscious by saying or thinking key phrases that are incomplete, allowing your subconscious to fill in the blank.

Here are a few examples of phrases you can finish:

“I am just no good at ” (singing; marketing; managing money; meeting people..) “I would be so much better off, if it weren’t for” (parents; my boss; some past event) “The one thing I fear most is” (failure; looking silly; being taken advantage of; being alone; health problems.) “When I look in the mirror” (OK – no examples necessary!)

Got the idea? Your subconscious immediately completes the blank. This is your cue to pull the “Switch!”

You “Baited” the unhealthy awareness to come to the surface, but instead of nurturing that belief, and supporting it with your thoughts, words, and actions, you move into the process of Truth Transformation! You write your thoughts down, and then set the intention to replace that self defeating thought with a more empowering Truth about who you are.

For example, let’s use a non-threatening, low-risk one: “I’m just no good at singing!” Let’s evaluate that thought for Truth. Says who? Who am I comparing myself against: my friends or Celine Dion? What if I sang for fun? What if I asked a vocal coach to give me an honest appraisal of my singing? How is claiming that I can’t sing serving me?

Now for the big part: When I catch myself saying this, what could I say instead? Create a replacement phrase for yourself. We’re not talking about lying to yourself, but some replacement that moves you to a better place in your subconscious about this issue. In this example, you might say instead, “I enjoy singing for fun!” or “I like to sing in the shower!” Can’t you already feel the cobwebs being swept away? Try the Subconscious Bait and Switch to get acquainted with your hidden limiting thoughts and beliefs, and transform your thinking and your experience!