People are so consumer focused these days that they will hunt for, buy and try any and every gadget, device, book, and widget going. So if hypnotherapy gets added to that list of 'suck it and see' then a qualified therapist can apply a treatment that actually has the proper foundation to solve the issue (unlike widget A) then that's a great result all round.

Another convert to hypnotherapy; another therapist helping others; pain, time, effort and money wasted from having to chase the next false dawn.

When they understand that we're simply trying to get through to the real them, their true inner core without fears and limitations and preconceptions, that's when it becomes so much easier to boost (boost, not create) principles such as motivation.

It's they themselves that are doing the motivating. Their subconscious approves the suggestion that's being made. After all, it is simply a suggestion not a force. They know that even where the situation or circumstance SEEMS to be huge and complex and suffocating, they know that deep down they're not normally the kind of person to be unmotivated. And hypnotherapy can help them tap into that core, and ignite it.