When driving, most of us focus on the road in front. We have this nutty tendency of watching the car ahead, and checking to see what they are doing. Every so often, we look to our sides and evaluate those situations to make sure we’re safe. Sometimes we may even check out either side of us so we can switch lanes safely, but we always go right back to watching the road ahead.

Sounds a little crazy doesn’t it? Why don’t we just keep looking to the side, or the view out in the distance, or the pretty lady walking along the street? Why keep looking ahead if we know where we are trying to get to?

Because we would probably die.

So, THAT’S the crazy way of doing things.

So, if that’s loony, why do we do it in so many parts of our lives, particularly business?

Why are we convinced that we can drive to that goal, while focusing on everything but what we are trying to accomplish? How ridiculous is that idea?

When you’re looking off to either side, you’re unwittingly turning yourself in that direction. You hands are on the wheel and they turn in the direction that you ask them to. Once you start worrying about that pole up ahead, you focus on the pole and realize your hands are doing what you want; turning the wheel towards the pole!

The only thing you see is the pole. Your problem. You focus on this instead of a solution and you eventually run into it. You didn’t hit it because you were a bad “driver” however, but because you couldn’t take your eyes off of it.

Sometimes, hitting the pole would be a step up. There are times you may just slowly get off track. So slowly that you don’t realize it. By the time you do, however, you are absolutely lost with no direction, running on empty, and trying to figure out how this all came to be.

A lack of focus will take you nowhere more quickly than you can imagine.

Visit us for our guide on getting to your destination, without crashing.

Until next time. Continue taking the Red Pill, and check us out in the morning.