Are you looking to start your own Internet business? Are you thinking of starting with something ready-made? I want you to imagine you’re looking through the newspaper in the advertisement’s column. And you come across an ad that says, “Profitable Business Ready To Go”. It explains that it is a very profitable franchise in ice cream.
You just love the ice cream, and this looks like the best business to be in. You find that the price includes a new ice cream van as well as ice cream making material. The more you look into it the better it sounds. You decide to buy the franchise. And then find that the area that you have got is an industrial area with no residents. So you have a beautiful new ice cream van, ice cream making material, but no customers. So, in fact, you have no business.
Does this sound familiar? Have you bought ready-made websites with lots of products, and been told that you will make a profit within 24 hours? Well, you went ahead and bought the product set up the new site and fixed up the payment buttons. What happened next? A big fat nothing!
This website, you just put up is just like that ice cream van. It looks great. It even works great. Youve tested those payment buttons and they all work. But you make no sales. You have no customers.
You thought you would be making money within 24 hours. That’s what the ad that said. Well that was just hype.
So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.
Everyone hates being conned. The scammer is basically a con man. They will pose as something they’re not in order to get your money. An example of this may be in some of the e-mails you receive. I’m sure you’ve received e-mails from people posing as PayPal. They hope that you will follow the link and fill in your login details so that they can use these details to steal from your account.
Hype, on the other hand offers you a legitimate product, but it over states the truth. Any product on the Internet that promises you instant success is hype. If you want to start a business on the Internet there is no such thing as instant profits. Anyone that promises you other wise is stretching the truth.
Whether you want to build a business online or off-line, it will take time. You need to build customer trust. They need to believe that you will be there for the long haul. Most important, you need to build a customer base.
On the Internet, your new website is much like that ice cream van in the middle of the Sahara Desert. You have no customers. You don’t even have people browsing. You need to draw traffic to your new site. This is not something that happens over night. This is a long slow process that takes a lot of work.
To get traffic to your site is really another subject. I will explain this in another article.
